Seems a bit unnecessary to create a whole new channel especially when the NFL has about 3 weeks left and all you have is the NBA.
Seems a bit unnecessary to create a whole new channel especially when the NFL has about 3 weeks left and all you have is the NBA.
It's temporary.
The pop-up channel, on air from January 3 to February 5, will be home to some of the biggest superstars in sport. In a huge month for sport stateside, Sky Sports USA will show 40 live games from across the NFL and NBA.
I believe it’s Sky Sports Action that’s been renamed, so not a brand new channel.